About Brandon Norwood

I’m Brandon Norwood. I help people turn curiosity into skills they can use.

I’m a U.S. Air Force veteran, a former TACP and JTAC instructor, and the owner of The Work Works, a veteran-owned business in Smyrna, Tennessee. Today, I teach small business owners and teams how to use Claude and Claude Code on the work in front of them.

What draws me to teaching is helping someone pursue something they care about. That might be an idea for a business, a skill they want to develop, or a new way to do their job. I love helping people chase their passions and learn skills that can make them more capable, more valuable in their work, and better prepared for new opportunities.

  • U.S. Air Force veteran. 11 years as a TACP and JTAC instructor.
  • Veteran-owned business, Smyrna, TN.
  • Online coaching and training, nationwide.
Brandon Norwood
Brandon NorwoodFounder of The Work Works. Air Force veteran and former military instructor.

The military gave me a foundation in teaching.

I spent 11 years as a TACP and JTAC instructor. That experience developed my public speaking and technical writing, and it shaped how I explain complicated subjects.

Good instruction takes preparation. You have to understand the subject, organize it clearly, and give people a way to apply what they are learning. Spoken explanations and written instructions each have a job to do: help someone understand what comes next and why it matters.

That is the standard I bring to my work today. I want an explanation to be useful while we are working together and clear enough for you to return to afterward.

I understand the work of turning an idea into something real.

As a business owner and builder, I spend time working through the same kinds of questions I help other people explore: What am I trying to accomplish? What information is missing? Which part should I work on first? How will I know whether it works?

My interest in AI grew through practical problems in my own work: keeping track of ideas, preserving the context of conversations, remembering commitments, and deciding what needed attention. Those details matter because they affect how we work with other people.

Building websites, applications, and learning tools has given me opportunities to put AI to work and examine its limits. I bring that habit of building, testing, and revising into my teaching. We can take an idea apart, find a manageable starting point, and look closely at what the tool actually produces.

I want you to understand the reason behind the result.

You will hear me ask why. Why does this instruction belong in the prompt? Why did the answer change? What information supports that statement? What would make the result more useful for your situation?

Those questions help turn one successful attempt into a skill you can use again. My goal is for you to understand how to approach the next task, including when to change direction or ask for help.

That is also why checking the result belongs in the lesson. We compare an answer with the information we supplied, look for assumptions, and decide what still needs attention. Your experience and judgment remain part of the work.

There should be room to learn.

You can bring a basic question, an unfinished idea, or something you have already tried. We start with what you want to accomplish and work from there.

My approach leaves room for questions, practice, and another explanation when one is needed. People bring different experiences to a lesson. An example that makes sense to one person may need to be explained differently for someone else.

You should feel comfortable saying, “I don’t understand that yet.” That gives us a useful place to begin.

Why The Work Works exists.

I want useful technology to become something people can understand and apply to their own goals. Learning a tool can be a starting point for writing more clearly, organizing a project, exploring a business idea, or developing a new capability.

My focus today is practical AI coaching and training. I work 1:1 with business owners, and we help small teams learn together. Sessions are available online across the United States.

The reason I love teaching is the opportunity to help someone move toward something they want to do. I want the skills we work on to keep being useful after the lesson ends.

Bring something you want to learn, build, or make better.

Training a team? Explore our workshops.

About the name Claude

Not affiliated with or endorsed by Anthropic. Claude and Claude Code are Anthropic’s products. I name them here only to say what I teach.